Living with Integrity

"The single most important aspiration of senior citizens is
to be treated with dignity by their own families, governments and society at large."

- N. Srinivasan, Former DG, CII

India is a country which prides itself for its rich history and culture, spearheaded by the concept of a large, joint family where the elders of the family are given the most respect and they are the authority in decision making.

And even in times where this system is getting a makeover along with everything else, there is no reason why the older generation should not be held with the same esteem in nuclear families. The elderly are just as capable of doing their daily work and shouldn't feel hampered by age or age related issues. For older people to feel that they have a contribution to make to society is very important to their sense of self-worth.

Bringing smiles by ensuring a life of dignity: