Our Story
Return of The Million Smiles (ROMS) One parent can raise six children. Six children can’t raise one parent.
Journey of Milestones
The Inception
जब एक शाम ने बदला सब 2010 का कॉमनवेल्थ खत्म हुआ, फिर वीकेंड पर पापा से मिलना शुरू।
एक शाम बोले-पार्क में बूढ़ों की आँखें सूनी सी लगती हैं, तू मीडिया चलाता है, इस दर्द के लिए क्यों कुछ नहीं करते ? दो दिन नींद नहीं आई।
फिर एजिंग के बारे में पढ़ना शुरू किया ! ओल्ड-एज होम? मेरा मन नहीं माना। 2015 में शुरू किया-रिटर्न ऑफ मिलियन स्माइल। ५० हज़ार लोग जुड़े, १० हज़ार ने प्लेज लिया, गोल्ड फिश में सेकंड लाइफ पॉलिसी पड़ी-रिटायर को फिर काम, ६० को अंत नहीं, नई शुरुआत। मीडिया में लिखा, दिनेश गार्ड ने सो टॉप इन्फ्लुएंसर्स में इंटरव्यू लिया, पॉडकास्ट दिए। पर अब २०२५ है-सेल्फ फंडेड सेकंड इनिंग: स्पिरिचुअल मकसद, जनरेशन के बीच बातचीत। कोई अपरूटिंग नहीं, सिर्फ अपवाद में। एजिज्म लायबिलिटी नहीं, असेट है। .
First Smiles
One Evening That Flipped the Script Post-2010 Commonwealth, weekends meant dad. One dusk he said, Park elders look hollow-why not use your ad brain for them? Sleepless nights followed. Read ageing till it hit: old-age homes? No fit. Launched Return of a Million Smiles in 2015-५०k followers, १०k pledges, conceived Second Life policy under Goldfish (copyright mine, by the way). Pushed Labour Ministry till we became exclusive partner. Wrote columns everywhere; Dinesh Carta called me among world’s top ten techno-influencers-took his mic, gave podcasts. Now 2025: self-funded reboot-no pledges, straight to policy advocacy, spiritual purpose, inter-generational chats. Rooting out elders? Only if medical chaos forces it. Age isn’t baggage; it’s treasure.
Policy Advocacy Begins
Advocated for prioritizing elder care and aging support 2015-
Media Recognition
Featured and Contributed in national media
10,000 Smiles Achieved
Ten thousand pledges
Expanding Horizons
Scaling operations with technology integration
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"Working with Kewal has been transformative. The dedication to excellence and genuine commitment to making a difference is truly inspiring. This partnership has exceeded all our expectations."
Who is Kewal Kapoor?
Advocate, Entrepreneur & Spiritual Guide
Championing Dignity in Later Life Since 2015
Kewal Kapoor is the founder and driving force behind Return of The Million Smiles (ROMS), a pioneering initiative born from deeply personal experience and unwavering commitment to transforming how society views and supports aging.
In 2015, inspired by his father's journey and the profound wisdom found in Tulsidas's timeless teachings, Kewal embarked on a self-funded mission to combat ageism and promote spiritual companionship for India's elderly population.
With a unique blend of entrepreneurial vision and spiritual insight, Kewal has dedicated over a decade to policy advocacy, community building, and practical support systems that honor the dignity and wisdom of later life.
His work bridges ancient spiritual traditions with modern challenges, creating sustainable solutions that empower seniors to live with purpose, joy, and connection in their golden years.
Every elder carries within them a universe of wisdom, experience, and untold stories. Our mission is not just to care for the aging—it is to celebrate them, learn from them, and ensure their later years are filled with dignity, purpose, and countless smiles.